Creating stand-out store window displays can be a daunting task for small retail owners. However, if used effectively, this key space can enhance the image and personality of your business, bring in new customers, promote hot products, and can be a major tool in boosting sales.
The background is an important layer when designing retail window displays. When the intention of a display is to highlight a featured store item, a solid background swept out behind the product will help eliminate distractions and narrow the focus of a passerby’s gaze to the message and theme of the display. While background options are plenty, seamless background paper has proven to be an ideal material & style for many retail brands and design teams.