Paper Backgrounds for Creative Retail Merchandising & Visual Displays
While Savage Universal is most commonly recognized for its popular line of Widetone Seamless Background Paper in the photography and video industries, this studio staple was originally marketed as a window display décor in the 1940s and is still popularly used as such today.
The background is an important layer to consider when constructing new displays. Utilizing a professional, sleek backdrop behind a window scene can help to separate the display from the rest of the store, enticing consumers to enter inside to discover what lies behind the backdrop. With only seconds to attract passersby into a store, vibrant colors and bold patterns can help intrigue and engage potential customers. Color psychology is an important factor display coordinators use to affect consumers’ perception of brand personality. With over 65 color options and unlimited custom print designs available, paper backgrounds allow for quick and consistent updating of displays at a low cost.
With endless creative designs, Savage Universal backgrounds are the ultimate accessories to tailor window displays to seasonal holidays, marketing campaigns and special themes, highlight a product on display and create visual appeal.
Seamless Background Paper
With an array of colors and patterns within every color family, paper backgrounds are the ultimate accessories to tailor window displays to seasonal holidays, special marketing campaigns and themes, highlight a new product on display and enhance visual appeal.
High Quality, Fine-Tooth Surface: Seamless Paper provides a high-quality, non-reflecting surface with an exquisite, fine-tooth feel that’s ideal for creating smooth and even backgrounds.
Range of Standard Sizes: Standard sizes range from 26″ x 12yd, 53″ x 12yd, 107″ x 12yd and 107″ x 50yd. 140″ wide size available in Black, White, Gray and Green.
65 Vibrant Color Options: Colors run from the basics to the exotic and just about anything in between. Find the perfect match for your brand or upcoming campaign.
Printed Background Paper
Designs like our worn wood and grunge brick to classic damask and bright polka dots make it easy to add personality and create any mood for a store front. Custom scenes and patterns are a great option to highlight your store environment or brand logo. From dreamy snowflakes to springtime stripes, if you can imagine it, we can print it.
Designs for Any Season: Complement any holiday or special marketing campaign with a range of patterns and designs.
Continuous Pattern: Patterns are printed continuously along the complete length of the rolls. Paper is core wound for easy hanging.
Realistic Textures: Our printed paper backgrounds are made with state-of-the-art high definition printers that produce realistic and vibrant textures.
Professional-quality vinyl is very durable and stands up to years of use. Matte finish is easily cleaned and wrinkle-free. Rolled on a thick cardboard core for support.
Printed Floor Mats
Printed on a thick mat with a polyester finish and heavy-duty, non-slip rubber backing makes these durable, easy to walk on, and easy to roll up for storage.