All Photos Courtesy of Travis Curry
I absolutely love Instagram and have found it to be a useful tool for marketing my Photography business. I use Instagram to connect with my current and potential clients as well as other creatives for collaboration. Instagram is such a great tool for Photographers; I can curate a gallery that shows off my professional images, personal anecdotes and behind the scenes fun. I use my Instagram not only as a quick view portfolio, but for a way to define my own personal brand.
My Instagram account has evolved and changed a lot since I started posting back in 2011. At the end of 2014 I started to really focus on making my feed more cohesive to fit my business’ brand. After a few months of just showing my professional work, I felt like I was missing out on a connection with the people who followed my work. What I wasn’t showing was my process; the behind the scenes and the person behind the camera. I wanted my gallery to be similar to my photography: colorful and vibrant, so I embraced my iPhone’s camera and began to use my Savage Seamless Paper to add a punch of color to my posts!
The possibilities are truly endless for what you can do with Instagram. Having different backgrounds helps showcase your content and create a cohesive aesthetic of your page. Here are a few tips for using colorful Savage Backdrops in your Instagram photos:
1. Cut & Store Your Most Used Backdrops
To make it easier to access your backdrop for Instagram, cut 3-5 feet of your Savage Seamless Backdrop Paper and store it separately. This can be a great way to recycle the floor part of your paper or salvage the end of a roll of paper. This will give you quick access to all of your favorite colors and save on setup time.
2. Use a Table
I love using a flat table which allows me get close to a window for beautiful natural light shots. I love shooting overhead shots, so my tabletop is low enough where I can get a great angle. I also can setup my portable backdrop stand if I need to create a seamless wall for my images.
3. Use Reflectors and Diffusion
If you’re using window light, diffusing the light will help prevent unwanted color casting with your image. A reflector can help balance out your lighting.
4. Find a Photo Editing App You Love
Instagram’s filters have improved and give you more control of how much filtering the app does. Since I’m a Photographer, I always want to have more control over my image’s final look, so I use Afterlight which allows me to control so much of my photo editing. There are tons of Apps out there like VSCOCam & Square Ready which give you filter and edit options.
5. Coordinate Colors with Your Posts
The fun part about using colorful seamless backdrop paper is that I can coordinate the backdrop to fit my own personal branding and also to coordinate with what I’m shooting. There is a world of opportunities you can create.
6. Utilize Downtime on a Shoot
If your client is in hair & makeup or changing outfits, take a few minutes to style up a behind the scenes shot using your backdrop and studio lights.
If you’d like to see more, you can go ahead and find me @radtrav! Happy Hashtagging!