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Thanks to the rapid growth of ecommerce technology, almost ALL our shopping can be done with the click of a button from our couches. Social commerce alone is expected to generate $30.73 billion in sales in 2023. While large retailers have been able to enjoy riding this wave, it has also allowed smaller businesses and entrepreneurs to enter the market with more ease.

With practically unlimited options available to consumers within an online shopping session, it’s essential for companies to stand out through their brand voice and supporting ecommerce product photography. But where should small content creation departments start to focus improvements?

Due to the popularity of photo/video sharing platforms and social media, our communities and interactions are more visually focused than ever before. As such, the best competitive advantage for a brand online is done in the visual showcasing of products across platforms. Having a well-defined brand aesthetic and strong recognition is important. This often requires the product imagery to be more engaging than flat lighting on a simple white background. Colorful backgrounds, attractive props, unique lighting, and interesting angles are all great tactics to implement for enhanced product photos.

If you’re looking to upgrade your marketing content, check out some of our simple tips for creating eye-catching ecommerce product photography: 

#1 Find (or create) good lighting

Scope out a large window or garage area. If you don’t have this space available, you’ll need to set up one or two studio lights, preferably with large softbox modifiers to diffuse the light and decrease harsh shadows.
@savageuniversal Whether you’re a small business owner or you’re just getting into product photography, here are three simple tips that will help you get the perfect photo! #studiophotography #studiophotoshoot #seamlesspaper #productphotography ♬ Lofi Vibes - Gentle State

#2 Don’t stick to white backgrounds

A white backdrop helps create clean, modern and professional images that will focus all the attention to your product. But we also recommend branching out with additional colored backgrounds that match your brand scheme!
@savageuniversal Seamless Background Paper is a great solution to create clean product images that can enhance your overall brand. With 55 vibrant colors, you’ll be able to find the perfect background for your online shop! #productphotography #studiophotography #onlinestoreowner #seamlesspaper #shootwithsavage ♬ Strawberry - Prod. By Rose

#3 Experiment with layers

Layer your products to create dimension, flow and interest. Experiment with layers of light and dark, smooth and rough, and other contrasting elements.

#4 Style in groups of 3

Whether that’s three of your product or three supporting props around the product, everything just look better in groups of three!
@savageuniversal Styling your products in groups of three is a great way to make your image feel balanced! #productphotography #seamlesspaper #studiophotography #foodphotography #foodphotographyandstyling ♬ Cooking Time - Lux-Inspira

#5 Try new angles

Try shooting straight on, overhead, and at a 45° angle for varying perspectives and dimension.
@savageuniversal It’s amazing how switching up the angle can change your image and the story you’re telling! Try these angles out at your next photoshoot to see what we mean. 😄 Backdrop: Coral Seamless Paper #studiophotography #foodphotography #productphotoshoot #productphotographytricks #photography #photographytricks #photographytips #seamlesspaper #shootwithsavage #studiophotoshoot ♬ French music style, accordion, waltz - arachang
The best part about these tips is that they require low investment to significantly upgrade the look and tone of a brand’s website and social media. Follow @SavageUniversal on TikTok for more simple tips for stepping up your portrait and product photography! 

What simple product photography tips can you share with beginners?

Tell us in the comments below!

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