Thanks to the rapid growth of ecommerce technology, almost ALL our shopping can be done with the click of a button from our couches. Social commerce alone is expected to generate $30.73 billion in sales in 2023. While large retailers have been able to enjoy riding this wave, it has also allowed smaller businesses and entrepreneurs to enter the market with more ease.
With practically unlimited options available to consumers within an online shopping session, it’s essential for companies to stand out through their brand voice and supporting ecommerce product photography. But where should small content creation departments start to focus improvements?
Due to the popularity of photo/video sharing platforms and social media, our communities and interactions are more visually focused than ever before. As such, the best competitive advantage for a brand online is done in the visual showcasing of products across platforms. Having a well-defined brand aesthetic and strong recognition is important. This often requires the product imagery to be more engaging than flat lighting on a simple white background. Colorful backgrounds, attractive props, unique lighting, and interesting angles are all great tactics to implement for enhanced product photos.
If you’re looking to upgrade your marketing content, check out some of our simple tips for creating eye-catching ecommerce product photography:
#1 Find (or create) good lighting
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#3 Experiment with layers
Layer your products to create dimension, flow and interest. Experiment with layers of light and dark, smooth and rough, and other contrasting elements.
#4 Style in groups of 3
#5 Try new angles
@savageuniversal It’s amazing how switching up the angle can change your image and the story you’re telling! Try these angles out at your next photoshoot to see what we mean. 😄 Backdrop: Coral Seamless Paper #studiophotography #foodphotography #productphotoshoot #productphotographytricks #photography #photographytricks #photographytips #seamlesspaper #shootwithsavage #studiophotoshoot ♬ French music style, accordion, waltz - arachang
What simple product photography tips can you share with beginners?
Tell us in the comments below!