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The brand will be presenting new products including a patent-pending light stand, LED light kits and painted backgrounds

Chandler, AZ (June 5th, 2018) – Savage Universal, worldwide leader in backgrounds and photographic products, is pleased to announce that it will be returning to Photokina 2018 for their 20th consecutive exhibition there. Photokina is the world’s largest trade fair for the photographic and imaging industries and has been held in Cologne, Germany biennially since 1950. The 2018 show will be held September 26th – 29th.

Savage will be returning to Photokina with their most popular photography backgrounds along with their expanding line of innovative studio equipment like LED lights, stands and kits. Attendees will not want to miss out on what Savage has to offer this year!

Perhaps the most exciting of the new products that Savage will have on display is the patent pending Multiflex Light Stand. This versatile light stand features an individually adjustable third stand leg that enables users to set up in a variety of unique configurations. The stand is perfect for squeezing into tight corners, sitting flush against furniture or other barriers in a small setting, remaining perfectly balanced on stairs and other uneven terrain. With a wide flat base and the ability to extend out to an extra-wide footprint, it’s a trusted support in windy outdoor conditions. Show attendees will be able to experience firsthand that nothing gets in the way of a perfect shot with Savage’s MultiFlex Light Stand.

Savage is also most looking forward to showcasing their brand-new and highly requested Midsize Seamless Background Paper (2.18m x 11m) in their full color line this year. With the release of this versatile new size in May 2018, photographer users have the ability to capture full body model portraits on this midsize background when working in a small home or office space that cannot accommodate a wider photo backdrop. It also is an ideal size for portrait subjects like kids and pets, who are known for needing a little space to move around on set. An additional main benefit of this midsize paper backdrop is its ease at which it will fit into virtually any car!

Making its Photokina debut this year is Savage’s popular line of Timeless Textures Canvas Photography Backgrounds. These durable and thick hand-painted canvases are available in seven different classic designs that transport your models to an era of sophistication and high-style from within your studio! The hand-painting production process offers a one-of-a-kind design from piece to piece at a very affordable price.

Solidifying their studio equipment lineup with reliable and durable stands, Savage will be displaying their new Pro Duty Drop Stand™ as well. This heavy-duty chrome plated light stand has the same patented gravity-collapse feature as the Savage Drop Stand™ but now with more strength for even the most demanding applications.

“Since 1978, Savage Universal has been proud to showcase our brand at the world’s largest photo conference, and we are eager to push forward with our legacy as a worldwide leader in the photo and video industry by attending our 20th consecutive show this September.” said company President, Sylvester Hank.

Savage executives will be hosting business meetings with worldwide distributors by appointment only through the show but encourage professional distributors and retailers to visit their exhibition booth #E-028 located in Hall 2.1 to see items on display and find out more information if interested in becoming an authorized dealer. For more details on Savage’s presence at Photokina 2018, email press(at)savagepaper(dot)com or visit their blog.


About Savage

From its beginning in 1937 as a manufacturer of quality board and paper products, Savage has provided photographers the essential elements for success. Family-run from the start, Savage has a commitment to quality and innovation that defined the company in the beginning and continues to define it today. Products such as photographic backgrounds continue to be a key focus of Savage’s manufacturing efforts, but there’s much more to the Savage story. The company continues to develop innovative products in the studio equipment arena to meet the needs of today’s more diverse photography community—professionals and semiprofessionals alike.