The full Savage seamless paper background palette has been added to the ColorReader library
Chandler, AZ (November 4, 2020) — Datacolor, a provider of color management solutions, debuted the Datacolor ColorReader EZ portable tool as the latest addition to the company’s ColorReader family of products, which includes ColorReader and ColorReader Pro.
Now included in the tool’s color inventory is Savage Universal’s full line of 55 seamless paper background colors for users to match and coordinate background selection easier than ever before. This addition benefits photographers, set designers and stylists when planning photo shoots and creative sets. Color theory is a significant consideration for these users, and the ability to quickly and easily find matching accessories, wardrobe or props to a background color (or vice versa) is an important step in their workflow. Photographers will also find it specifically useful for matching client brand colors to backgrounds for company headshots, interviews or commercials.
As Savage seamless paper is recognized as the photo industry standard for professional backgrounds, its integration into this color planning tool will serve photographers, videographers and set stylists well.
Not only does the ColorReader device and phone application match color values, it also provides an abundance of coordinating color recommendations like complementary, triad, analogous and monochromatic schemes.
The ColorReader devices are compact and convenient to always have on hand. The ColorReader EZ retails for $59 and the ColorReader Pro (which offers more detailed color value information) retails for $249.
For more information visit the Datacolor ColorReader website.
About Savage Universal
From its beginning in 1937 as a manufacturer of quality board and paper products, Savage has provided photographers the essential elements for success. Family-run from the start, Savage has a commitment to quality and innovation that defined the company in the beginning and continues to define it today. Products such as photographic backgrounds continue to be a key focus of Savage’s manufacturing efforts, but there’s much more to the Savage story. The company continues to develop innovative products, especially in the digital arena, to meet the needs of today’s more diverse photography community—professionals and semiprofessionals alike.