Quality product photos are essential to any business, especially online retailers. When customers cannot pick up, feel or try on a product, it's up to you, the photographer, to deliver images that portray the item's best features in the best light possible. 
With practically unlimited options available to consumers within an online shopping session, it’s essential for companies to stand out through their brand voice and supporting ecommerce product photography. If you’re looking to upgrade your online marketing content, check out 5 of our simple tips for creating eye-catching product imagery!
The beauty of Savage seamless background paper is that it eliminates clutter and distractions, focuses the viewer’s attention on the subject, and is consistent in color from one shoot to the next. Did you know that Savage paper is a perfect palette for adding color in graphic design elements to your images?
Mysterious and entrancing – few things add more dramatic flair to an image than a really dark background. Colored photo backgrounds are playful, high energy and always versatile, but sometimes a simple, black background is the ticket.
Product photography can often be overshadowed by more glamorous genres of photography. A common misconception is that products are challenging to shoot and require complex setups. Portrait & editorial photographer, Devaun Lennox, shows us that it is possible to shoot competitive images which rival those of leaders in the industry, all right at home!
The ultimate goal (in my opinion) in creating product photography is to create thumb-stopping content.
Matthew Roharik shot a new ad campaign for Los Angeles super market chain Northgate Market using bold Seamless Paper Backgrounds manufactured by Savage Universal.
If you’re experiencing your slow season now, utilize this free time to experiment with props in the studio!
We wanted to share your tips and hacks on our blog as insight and inspiration for other photographers, so we asked our Facebook fans a simple request! They briefly shared advice they’ve learned so far in product photography. Here are some of our favorite responses!
From small eCommerce shoots to large ones, your job is to make the client happy. When you have a creative director that knows what they want, this journey will be a piece of cake. Though don’t be afraid to suggest new lighting setups they haven’t thought of or different views of the product that will show the end customer more of the merchandise. You’re on the same team, and the end goal is to create great images that show the product for what they really are.
There is a great deal of work that needs to be accomplished at many different levels from local restaurants to the many magazines and blogs that are covering the foodie phenomenon. By adding a few items to your kit the knowledge you have about lighting and composition can be put to good use offering food photography services.
