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Marketing Essentials for Photographers

It's a common belief among photographers that the administrative and marketing tasks of operating a photo business are so consuming that actual shooting seems just a small part of their job. While that can be true, there are methods for productive and efficient marketing that will open up more of your time to do what you love: create beautiful images.
Branding Your Photo Studio Effectively

Branding Your Photo Studio Effectively

It’s the biggest buzzword around – branding. But what does it really encompass and how can you translate building a brand image to your photo studio?