It's a common belief among photographers that the administrative and marketing tasks of operating a photo business are so consuming that actual shooting seems just a small part of their job. While that can be true, there are methods for productive and efficient marketing that will open up more of your time to do what you love: create beautiful images.
By making sure that your marketing plan is up-to-date and taking full advantage of the most effective channels you’ll ensure that the business side of things runs smoothly, allowing you to focus on what matters most, producing great work. Here’s a rundown of the most effective ways to use online marketing, to get your photography business the attention that it needs.
If you’re struggling with in person sales because you don’t have a studio… here’s a new, short video you have to see! Our friend Sarah Petty goes over what you need to take with you to a clients’ home… or Starbucks! She’ll show you a few tips for making IPS without a studio and encourage you to try out the Joy of Marketing’s upcoming 7 Day Selling Challenge!
Besides your day-to-day shooting, why not have your website bringing in income while you work or sleep? There are many choices to add a little extra cash to your bottom line each month.
If you specialize in studio photography, now, during summer, is the perfect time to look around your studio to see what needs updating, organizing and cleaned.
There are dozens of apps that will help make the professional photographer’s life easier, from instant model releases to on demand light meters. Here’s a list of 10 apps that every photographer will love.
Marketing is one of the most important aspects of running a successful photography business. One of the more noble endeavors to increase you photo business is cause marketing. Sponsoring a non-profit event that benefits a charity is a great way to raise funds for a worthwhile organization while you donate your skills as a photographer.
Knowing when to say no to a job or a client is contingent upon you knowing what your expenses are. If you don’t know how much you need to make to stay in business and prosper, you’ll never be able to say no to “bad” photo jobs and begin the process of finding and saying yes to the good ones.
It isn’t uncommon for photographers to also be working as waiters, customer service reps, or admin assistants to supplement their incomes. However there are other, more creative opportunities where photographers can put their visual talents to use and make a few extra dollars. Here are five potential side gigs to help you make some extra cash.
In order to keep your business growing and vibrant, you need to constantly beat the bushes for more and diverse clients to not only keep the lights on, but to prevent you from getting stale in your work.
There is no worse feeling in the world than being in business and have the phone stop ringing. It happens. It almost has to happen. The real question is not how to avoid it, because you can’t, but how to make best use of the downtime personally, professionally, and more importantly, creatively.