Seamless Backgrounds in Visual Displays & Retail Windows

  • Retail & Visual Displays

    While Savage Universal is most commonly recognized for its popular line of Widetone Seamless Background Paper in the photography and video industries, this studio staple was originally marketed as a window display décor in the 1940s and is still popularly used as such today.

    The background is an important layer to consider when constructing new displays. Utilizing a professional, sleek backdrop behind a window scene can help to separate the display from the rest of the store, enticing consumers to enter inside to discover what lies behind the backdrop. With only seconds to attract passersby into a store, vibrant colors and bold patterns can help intrigue and engage potential customers. Color psychology is an important factor display coordinators use to affect consumers’ perception of brand personality. With over 65 color options and unlimited custom print designs available, paper backgrounds allow for quick and consistent updating of displays at a low cost.

    With endless creative designs, Savage Universal backgrounds are the ultimate accessories to tailor window displays to seasonal holidays, marketing campaigns and special themes, highlight a product on display and create visual appeal.

Browse Paper Backgrounds in Over 85 Styles...

Savage Seamless Paper Background Rolls

Seamless Paper

Our Seamless Paper is a cost-effective solution for creating smooth backgrounds for retail window displays, event decorations, photography and more. Savage Seamless Paper is a high-quality, non-reflecting background with a fine-tooth feel that belies its inexpensive price tag. Produced in our on-site plant, the paper is core-wound and wrapped in a plastic sleeve. Colors run from the basics to the exotic and anything in between.

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Printed Background Paper

Printed Paper

Our new Printed Paper Backgrounds offer creative and unique designs for retail displays. Designs varying from worn wood and grunge brick to classic damask and bright polka dots make it easy to add personality and create any mood for a store front. These printed backgrounds are made with state-of-the-art high definition printers that produce realistic and vibrant textures. The light weight rolls are core-wound for easy hanging.

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Design & Décor: The Importance of Creative & Unique Retail Window Displays for Branding & Sales

Design & Décor: The Importance of Creative & Unique Retail Window Displays for Branding & Sales

Creating stand-out store window displays can be a daunting task for small retail owners. However, if used effectively, this key space can enhance the image and personality of your business, bring in new customers, promote hot products, and can be a major tool in boosting sales.

5 Benefits of Working with Background Paper for Vibrant Window Displays

5 Benefits of Working with Background Paper for Vibrant Window Displays

The background is an important layer when designing retail window displays. When the intention of a display is to highlight a featured store item, a solid background swept out behind the product will help eliminate distractions and narrow the focus of a passerby's gaze to the message and theme of the display. While background options are plenty, seamless background paper has proven to be an ideal material & style for many retail brands and design teams.