With the explosion of wireless technology, online selling and shopping has become a multi-billion dollar industry whose currency is photography. Product photos advertise everything imaginable, from guitars to electronics to clothing. As new standards of visual advertising become mainstream the demand for ever-more-impressive images continues to grow.
Professional product shots can make or break an ecommerce site. Poor images instill a lack of confidence in the company as a whole and can dramatically increase a site’s bounce rate.
As most photographers know, jewelry is probably the most difficult subject to photograph because it reflects in many cases up to 99% of the light it receives. Whether you are just looking to sell some flea market finds on E-Bay or you are starting your own hand-crafted jewelry business on Etsy, you’ll need to learn the art of jewelry photography.
Glass is one the trickiest surfaces to photograph since it is both translucent and reflective. Getting good looking reflections is the key to producing an image that will make your product look amazing. Here are a few basic set-ups that should get you started on your way to taking professional looking shots.
One of my favorite things to photograph is liquids splashing. There’s something about capturing something that moves too fast for the eye that really intrigues me. If this type of photography intrigues you too, then you’re in the right place.
An explosion in America’s obsession with gastronomic delights is evident in the millions of Instagram shots and Facebook posts that abound each day surrounding food. Food blogs are now approaching the 17,000 mark. The field is ripe for more artful portrayals of food than ever before. Take advantage of this explosion of taste buds by honing your skills in food styling.
From small eCommerce shoots to large ones, your job is to make the client happy. When you have a creative director that knows what they want, this journey will be a piece of cake. Though don't be afraid to suggest new lighting setups they haven't thought of or different views of the product that will show the end customer more of the merchandise. You're on the same team, and the end goal is to create great images that show the product for what they really are.
Prop styling is a fun and creative way to add that extra panache to your images. Clients will appreciate a professionally styled shot that utilizes props to illustrate their products’ features and gets customers motivated to buy. If you don’t have the budget to hire a professional stylist, spend some time learning the nuances of prop styling.
Dreaming of becoming the next Mapplethorpe? Flowers themselves are works of art, however fashioning dramatic images such as his is not as easy as it looks. Here are some more useful tips to get you started.
Food photography can be extremely creative - from the textures and colors of the food to the plating and composition of the photo. Equipment is expensive, and for most it is not necessarily practical. Many photographers have been able to capture images that emphasize the creative nature of the food with out having to spend hundreds of dollars on equipment.
Bottle photography is one of the more challenging aspects of product work. Bottles are round and reflective and translucent: a photographer’s nightmare if you are unprepared. But there are a few tricks of the trade that can help you get amazing, glowing pictures of your bottles.
Private collections, antique stores and auction houses offer a plethora of work for any photographer. The items you’ll encounter with antique and collectible photography will need considerable technical skill. Your ultimate goal is to create a factual presentation of the object since the buyer will most likely be a connoisseur of your subject.